The internet provides several opportunities for entrepreneurs. Companies such as Facebook and Google and several others are making it easier for people to kick start their online businesses with little capital.
Ecommerce is the way to go when it comes to reaching your audience effectively and market your products or services while maximizing your resources. Experts from a digital marketing agency in Miami cite the following ways to succeed at ecommerce.
Personalize the Shopping Experience
More and more people are turning online to shop for almost everything they need from clothes to food. However, customers know they are in control and want more from businesses. They want a personalized approach that makes it easier for them to buy and find what they need.
To get ahead of the competition you’ll need to use technology. A potential customer wants to try or at least see an item from different angles first before they decide to buy. One such way to provide them with this customization is through augmented and virtual reality.
This allows a visitor to “virtually” use or even put on a product. Artificial intelligence has also come a long way; brands are using this technology to improve the shopping experience. AI now is intuitive and can reply to simple queries in real time, assist in choosing an item, or even make recommendations.
A Better Payment System
Sometimes a visitor decides to leave without buying because of the outdated or difficult payment process. Easy payment options improve conversion rate and reduce the chance that a potential customer doesn’t click “pay now.”
Systems such as PayPal, Apple Pay, and Google Pay are options to consider. Reduce the number of steps a person needs to take to make a purchase; the simpler the process, the better the results.
Using the Right Size Font
This may seem like a small detail, but it matters; the size of the font will have an effect on readability. If a visitor can’t read the content of your website, they won’t bother staying or exploring. The ideal size is 14–16; this makes letters easy to read and understand.
Decluttering the Page
A visitor may decide to leave because of the overwhelming information on a screen. To avoid this problem and convert at a higher rate, declutter the page and simplify its appearance. Be concise in the information you put about the products.
Use important details, such as its unique selling point, price, and some relevant technical specifications. Simplify the layout and design to lead a visitor towards a call-to-action or a product you want to highlight. Use white space to make certain parts of the page stand out and convert at a high rate.
Faster Loading Speeds
The little things matter when it comes to success; the load speed of your website may affect the visitor experience. Make loading less than a second; this is the ideal time for the shorter attention spans of today’s users. Some ways to achieve this is to compress images, reduce plug-ins, remove some advertisements, and get a better hosting provider, just to name a few.
These are some of the catalysts for success when it comes to ecommerce websites. Implement these and see the results such as better user experience, higher conversion rates, and increase in traffic.
